Lite Beer is the greatest ripoff in the brew industry in the U.S.! I can't believe folks will pay a premium for flavored water? Or, should I say, watered down beer? Just goes to show mass advertising can and will sell anything to those who need to be lead around like sheep! Just like the folks who drink diet soda thinking its good for their health? I keep telling everyone to look up the ingredients as aspertane (spelling?) almost killed a friend of mine's wife! Took the doctors months to figure out the diet pop was killing her! And, I might add, good old Mountain Dew put me in intensive care in the mid-80s! A knight needs to be careful what he drinks now doesn't he?